Launch of Label/POS Business Makes OKI Data Americas the Only Manufacturer To Offer a Full-Line Portfolio of Printer Technologies

Mount Laurel, N.J. (April 20, 2009) – OKI Data Americas, which markets its products under the OKI® Printing Solutions brand, today announces the launch of its label/POS business with a full-line portfolio of products that will be distributed by leading industry distributor SYNNEX Corporation.  The announcement makes OKI Data Americas the only manufacturer to offer a full-line portfolio of printer technologies, including: label, POS, SIDM and color and monochrome laser/LED and multifunction printers (MFP), as well as a full line of Managed Print Service-ready color MFPs and color and mono single function printers.  The new label/POS portfolio includes a line of portable thermal label printers, desktop and enterprise thermal label printers and POS printers, backed by the company’s industry-leading Overnight Exchange warranty[i].

Highlights of the announcement:

  • OKI Printing Solutions launches label/POS business and names SYNNEX the distributor of new technology products. 
  • The label/POS business launch makes OKI Data Americas the only manufacturer with a full-line portfolio of printer technologies, including label, POS, SIDM and color and mono laser/LED and MFPs.
  • New products include portable, desktop and enterprise thermal label printers that can produce complex, information-packed two-dimensional bar codes and high-frequency RFID labels.  Thermal and dot matrix POS products offer drop-in replacement media, long-lasting ribbons and user-replaceable interfaces.  Desktop, enterprise and POS printers are backed by the industry’s only two-year Overnight Exchange warrantyi.
    "We’re seeing more businesses migrate from SIDM technology, so launching our label/POS business is a natural progression in our commitment to offer a complete line of customized print technology solutions that answer the needs of every size company and vertical industry, ranging from retail to manufacturing and transportation," said Nick Ciarlante, Senior Marketing Manager Mono/SIDM/Specialty Products, OKI Data Americas. “For customers that currently use technologies from multiple vendors, the value of partnering with OKI Printing Solutions is that we are truly their one-stop shop for all printing technologies and document output needs.”

OKI Printing Solutions’ label/POS business is supported by the following products:

  • Portable Thermal Label Printers: The LP441, LP470 and LP480 deliver advanced, on-demand label and receipt printing technology to improve overall efficiency for a multitude of industries.  Key features include: fast print speeds of up to four inches per second[ii]; lightweight, compact design with models weighing as little as 0.9 lb.; wireless connectivity; high print resolution of up to 305 dpi; and rugged, anti-bacterial cases ideal for use in strict healthcare applications.
  • Desktop Thermal Label Printers: The X400, T400/T410 and D500 (X700) Series provide a wide range of functionality and configurations to meet users’ application needs. The entry-level X400 Series offers a feature-rich design, with both direct thermal and thermal transfer capabilities that satisfy labeling requirements.  The high-end T400 Series is an enterprise-level engine in a desktop size with user-replaceable interface and thermal heads, with fast print speeds up to six inches per secondii and superior print quality up to 305 dpi.  The D500 (X700) Series includes many of the same features as the T400 Series in direct thermal-only mode, as well as a positive locking cover with an externally visible error code for added ease-of-use functionality. 
  • Enterprise Thermal Label Printers: This product line combines all the features and benefits of the desktop series with greater media capacity, higher print speeds, steel construction and comprehensive Op Panel for ease of use and unsurpassed functionality.
  • Point of Sale Printers:  The OKIPOS® 407II direct thermal printer delivers speeds of 250 mm per second and a crisp, clear 203 dpi resolution, delivering up to 53 receipts per minuteii.  Built-in flexibility makes it ideal for a wide range of applications including retail, hospitality, healthcare, manufacturing and banking. The OKIPOS 441 Series dot matrix printers are built specifically to work in environments where heat and humidity can erode the type on thermal-printed media, with a clamshell design for easy paper loading and an embedded power supply for space efficiency in cramped quarters.  The RT322 Series direct thermal printers are designed for simplicity, with a compact footprint that can be positioned for horizontal or vertical use; flip-open top to drop in a roll of media; and interchangeable interfaces that let these POS printers grow with the business. 

“We are focused on forming relationships with the most respected manufacturers and are certain the addition of OKI Printing Solutions’ label and POS product portfolio will further our business relationships and expand our capabilities in the reseller community,” said TJ Trojan, Senior Vice President, Peripherals Marketing, SYNNEX. “This partnership brings together industry-leading companies and will allow both SYNNEX and OKI Data Americas to better serve new and existing customers and to discover new markets of opportunity.”

All OKI Printing Solutions products are built on parent company OKI Data Corporation’s history of leadership and innovation in color printing, such as digital LED technology and Single Pass Color™. This technology allows OKI Data Americas to manufacture products that require fewer moving parts for increased reliability. 

OKI Printing Solutions products are backed by comprehensive support from authorized OKI Printing Solutions dealers and solution providers.  In addition, the company provides live, toll-free[iii] technical support 24 hours a day, 7 days a week, 365 days a year, with agents based in North America.

OKI Printing Solutions is dedicated to being environmentally conscious and supporting our customers' increasing focus on the environment.  In support of those efforts, we offer customized printing solutions and multifunctional products that help our customers reduce their impact on the environment and increase operational efficiency.

About OKI Data Americas, Inc.

OKI Data Americas Inc., headquartered in Mount Laurel, N.J., and a subsidiary of OKI Data Corporation of Japan, markets PC peripheral equipment and customized document management solutions under the OKI Printing Solutions brand, including digital color and monochrome printers, color and monochrome multifunction products, serial impact dot matrix printers and thermal label printers, as well as a full line of options, accessories and consumables.  OKI Data Americas takes a consultative approach to supporting every customer’s needs and delivering individualized print solutions that optimize business performance. The company’s innovative technology is backed by Tokyo-based parent company Oki Electric Industry Co., Ltd., a world leader in information processing systems, telecommunications and electronics; and an approximately $7.1 billion multinational corporation according to its FY 2007 financial reporting. Keeping its customers needs top of mind, OKI Data Americas is ISO 9001:2000 certified and most products have earned the ENERGY STAR® certification.  As an extension of the company’s dedication to its customers, OKI Data Americas created the Color Me OKI philanthropic program to support breast and colorectal cancers. The program celebrates those touched by both causes with vintage vehicles and musical entertainment at fundraising events nationwide.  For more information, please visit www.colormeoki.com.

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OKI and OKIPOS, Reg. T.M. OKI Electric Industry Co., Ltd. ENERGY STAR Reg. T.M. U.S. EPA, Single Pass Color T.M. and design Reg. T.M. OKI Data Corp., SYNNEX Reg. T.M. SYNNEX  Corp.

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[i] Two-year Overnight Exchange warranty available on desktop and enterprise thermal label printers, and POS printers; and one-year Overnight Exchange warranty available on portable thermal label printers

[ii] Published performance results based on laboratory testing. Individual results may vary.

[iii] Available in the United States and Canada only